Fast fashion has become a global phenomenon, revolutionizing the way we buy and consume clothing. The industry has grown exponentially over the past decade,with the biggest powerhouse of this being the fast-fashion brand and website, Shein. Driven by trends that change every season and a demand for inexpensive clothing that can be worn a few times before being discarded. While fast fashion has made trendy clothing more accessible to the masses, its impact on our society and the environment is becoming increasingly concerning.

One of the biggest effects of fast fashion on our society is the exploitation of workers. In many developing countries, where most of the clothing is produced, labor laws are lax and workers are often paid very low wages for long hours of work. This has led to a cycle of poverty and exploitation that is perpetuated by the fast fashion industry’s constant demand for cheap labor.

Fast fashion also contributes to a throwaway culture where clothes are seen as disposable commodities rather than valued possessions. The constant influx of new trends and styles has led to a culture of consumption, where people are encouraged to buy more clothing than they need or can realistically wear. This has led to an increase in waste, with millions of tons of clothing ending up in landfills every year.

The environmental impact of fast fashion is also significant. The production of clothing requires large amounts of water, energy, and resources, which can contribute to pollution and environmental degradation. The use of synthetic fabrics and dyes also adds to the problem, as they release harmful chemicals into the air and water.

Not to mention to these effects, fast fashion also has a psychological impact on our society. The constant pressure to keep up with the latest trends and buy new clothes can lead to feelings of inadequacy and a sense of never being able to measure up. This can be particularly damaging for young people, who are often targeted by fast fashion marketing campaigns especially on platforms such as Instagram and TikTok.

Although these points are all significant to the society that we live in today, the far and further simpler way of expressing our individuality and creativity in our clothing is enhanced because of fast fashion. Our portrayal of aesthetic and interest have never been easier as due to this resurgence that allows for clothes to be less expensive and be less of an investment than ever before. Additionally, it also has been allowing people to push boundaries and experiment with themselves as well. 

The effect of fast fashion on our society is complex and far-reaching. While it has made trendy clothing more accessible, it has also perpetuated a cycle of exploitation, waste, and environmental degradation. It’s important for consumers to be aware of the impact of their choices and to support sustainable and ethical fashion brands. So, next time you find yourself scrolling through the endless choices and dupes for clothes and jewelry for under five dollars on Shein, think if it is in fact worth it in the long run. By doing so, we can help reduce the negative effects of fast fashion on our society and the environment.